THE FIRST SHAMPOO FOR MEN THAT COMES IN A BEER BOTTLE.

The beauty and hygiene segment in Brazil has historically been driven by women. Even the few exceptions focus mainly on traditional advertising or simply changing packaging colours. No wonder most men do not spend much time thinking about these products.

We saw an opportunity in this scenario and wanted to deliver something men could truly feel was made for them. So we created the first shampoo packaging entirely based on one of men’s most iconic symbols: beer.

Agency: Fischer

Client: OX Men

Role: AD | Designer