THE FIRST INVESTMENT THAT GUARANTEES YOUR BARBECUE

Brazil is going through a period of economic instability, and price fluctuations have once again become a concern. In 2024, the cost of the basic food basket went up by 14.22%,, and beef was the most affected, with a 22.65% increase, according to the Brazilian Association of Supermarkets.

Since ultra-freezing is a widely used technique in the food industry to preserve the natural properties and freshness of food for an extended period, we encouraged people to buy meat before prices rose and secured their barbecue for the future.

Through PicPay, the second-largest digital bank in the country, we turned our cuts of meat into shares that, compared to traditional investments, offer a much better deal given the country’s current situation.

To spread the message, we released hoax financial podcast content, where two 'specialists' debated whether meat cuts could actually be a better investment option than stocks, crypto, or marketable securities.

Agency: LL\TBWA

Client: Swift

Role: CD | Designer