LOVE IS A GAME FOR TWO. SOMETIMES THREE.

American football has been growing in Brazil, but during Carnival, not even the Super Bowl could capture the public's attention. Unless, of course, it involves something Brazilians love even more than Carnival: a good joke.

Fortunately, Travis Kelce, one of the main players in this final, is dating the biggest pop artist of the moment, Taylor Swift, and her last name is exactly the name of our brand.

So, we also declared our love and support for the current star and managed to make our presence felt on the streets and online, even during Carnival.

Agency: LL\TBWA

Client: Swift

Role: CD | AD